What Men Reached For, and What It Tells Us About How They're Shopping
Every month, we analyze our best sellers both digitally and by speaking with actual customers. The goal is to understand which products earn space on real bathroom shelves, where men’s grooming habits are headed, and to understand how our business is working. We think these findings are worth sharing:
November sent a clear message:
Men want comfort, simplicity, and results without complication.
Our SEO is doing some heavy-lifting.
Let’s break down what rose to the top and why.
Shaving irritation is still enemy number one.
This product surged in November, thanks in part to a New York Times Style shoutout — and the fact that Henkey’s is one of the few U.S. retailers carrying Heath. Our SEO firepower amplified the moment, helping frustrated shavers find a real solution.
But beyond the press, Post Shave Repair won because it works.
Built well — Allantoin, Aloe Vera, Pollustop, and Ginseng repair, calm, and protect — not punish.
Delivers on its promise — Hydrated, healthy skin that doesn’t revolt after shaving.
Confidence-boosting — A smooth finish, zero burn, no drama.
November reminded us: shaving isn’t going away but suffering afterward should.
Men want clean, acne relief.
In person and in emails, one question comes up constantly:
“Do you have anything for acne?”
Not harsh actives. Not complicated routines.
Guys want something gentle, clean, and effective — and PrettyBoy nails the formula.
Built well — A non-stripping, low-irritation formula that clears sweat, oil, sunscreen, and grime without blowing up the skin barrier.
Delivers on its promise — A clean, balanced face that feels refreshed, never tight or dry.
Confidence-boosting — Clearer skin, calmer breakouts, and a routine men actually stick to.
PrettyBoy is becoming the on-ramp to skincare for a lot of men and this cleanser is often their first win.
The lightweight daily driver men keep coming back to.
Revival Moisturizer is the second part of the PrettyBoy duo powering men’s “starter routines.” It’s simple, clean, effective, and you can feel a difference right away.
Built well — Lightweight hydrators and barrier-friendly ingredients that moisturize without shine or heaviness.
Delivers on its promise — Smooth, steady hydration that works for oily, combination, and acne-prone skin.
Confidence-boosting — Acne is one of the biggest concerns among men 16-30, clear skin = confidence.
When guys ask, “Where do I start?” PrettyBoy is your most reliable answer.
A one-step upgrade for men who want anti-aging without a full routine.
Hydra Shroom Cream anchors our Anti-Aging Routine, but it’s also the product we recommend when a guy says:
“I see that I'm aging, but I don’t want a whole routine.”
And November proved that message is landing.
Built well — Mushroom extracts, deep hydrators, and barrier-support ingredients that target firmness, dryness, and early signs of aging.
Delivers on its promise — Plumper, smoother, more resilient skin — with a texture men love using.
Confidence-boosting — A healthier, more energized look from a single step.
At $34, it feels premium, but the value is unmatched. It’s the “If you only buy one thing…” moisturizer that truly earns its spot.
The rare 2-in-1 that actually deserves its place.
We don’t approve many 2-in-1s (here's why).
Most try to do everything and end up doing nothing.
But Heath’s Hair & Body Wash is the exception. Smartly formulated, clean, balanced, and convenient. And when Heath launched two new scents this month, we amplified the news across social and the blog. Customers responded immediately.
Built well — A thoughtful blend that cleans hair and skin without stripping either, something few 2-in-1s can claim.
Delivers on its promise — A fresh, efficient shower routine that doesn’t compromise quality.
Confidence-boosting — One bottle, great scent, elevated feel. Convenience without cutting corners.
Men may love simplicity but we'll only say 'yes' when the formula earns it.
What This Means Going Into December
This month’s winners point to four clear themes:
- Men want comfort after shaving.
- Men want simple solutions for acne and breakouts.
- Men want hydration and anti-aging — but only if it fits into their life.
- Men still love convenience, but the bar for quality is rising.
From a business POV, we can see our SEO working in real time
As gifting season ramps up, we expect fragrance, kits, and stocking stuffers to climb quickly.
And as always:
Every product earned its place.
Every month tells us a little more about what men really want.
Ready for December.
Henkey's Best Sellers: November Edition
What Men Reached For, and What It Tells Us About How They're Shopping
Every month, we analyze our best sellers both digitally and by speaking with actual customers. The goal is to understand which products earn space on real bathroom shelves, where men’s grooming habits are headed, and to understand how our business is working. We think these findings are worth sharing:
November sent a clear message:
Men want comfort, simplicity, and results without complication.
Our SEO is doing some heavy-lifting.
Let’s break down what rose to the top and why.
1. Heath Post Shave Repair
Shaving irritation is still enemy number one.
This product surged in November, thanks in part to a New York Times Style shoutout — and the fact that Henkey’s is one of the few U.S. retailers carrying Heath. Our SEO firepower amplified the moment, helping frustrated shavers find a real solution.
But beyond the press, Post Shave Repair won because it works.
Built well — Allantoin, Aloe Vera, Pollustop, and Ginseng repair, calm, and protect — not punish.
Delivers on its promise — Hydrated, healthy skin that doesn’t revolt after shaving.
Confidence-boosting — A smooth finish, zero burn, no drama.
November reminded us: shaving isn’t going away but suffering afterward should.
2. PrettyBoy Fresh Start Gentle Face Cleanser
Men want clean, acne relief.
In person and in emails, one question comes up constantly:
“Do you have anything for acne?”
Not harsh actives. Not complicated routines.
Guys want something gentle, clean, and effective — and PrettyBoy nails the formula.
Built well — A non-stripping, low-irritation formula that clears sweat, oil, sunscreen, and grime without blowing up the skin barrier.
Delivers on its promise — A clean, balanced face that feels refreshed, never tight or dry.
Confidence-boosting — Clearer skin, calmer breakouts, and a routine men actually stick to.
PrettyBoy is becoming the on-ramp to skincare for a lot of men and this cleanser is often their first win.
3. PrettyBoy Revival Moisturizer
The lightweight daily driver men keep coming back to.
Revival Moisturizer is the second part of the PrettyBoy duo powering men’s “starter routines.” It’s simple, clean, effective, and you can feel a difference right away.
Built well — Lightweight hydrators and barrier-friendly ingredients that moisturize without shine or heaviness.
Delivers on its promise — Smooth, steady hydration that works for oily, combination, and acne-prone skin.
Confidence-boosting — Acne is one of the biggest concerns among men 16-30, clear skin = confidence.
When guys ask, “Where do I start?” PrettyBoy is your most reliable answer.
4. Commune Hydra Shroom Cream
A one-step upgrade for men who want anti-aging without a full routine.
Hydra Shroom Cream anchors our Anti-Aging Routine, but it’s also the product we recommend when a guy says:
“I see that I'm aging, but I don’t want a whole routine.”
And November proved that message is landing.
Built well — Mushroom extracts, deep hydrators, and barrier-support ingredients that target firmness, dryness, and early signs of aging.
Delivers on its promise — Plumper, smoother, more resilient skin — with a texture men love using.
Confidence-boosting — A healthier, more energized look from a single step.
At $34, it feels premium, but the value is unmatched. It’s the “If you only buy one thing…” moisturizer that truly earns its spot.
5. Heath Hair & Body Wash
The rare 2-in-1 that actually deserves its place.
We don’t approve many 2-in-1s (here's why).
Most try to do everything and end up doing nothing.
But Heath’s Hair & Body Wash is the exception. Smartly formulated, clean, balanced, and convenient. And when Heath launched two new scents this month, we amplified the news across social and the blog. Customers responded immediately.
Built well — A thoughtful blend that cleans hair and skin without stripping either, something few 2-in-1s can claim.
Delivers on its promise — A fresh, efficient shower routine that doesn’t compromise quality.
Confidence-boosting — One bottle, great scent, elevated feel. Convenience without cutting corners.
Men may love simplicity but we'll only say 'yes' when the formula earns it.
What This Means Going Into December
This month’s winners point to four clear themes:
From a business POV, we can see our SEO working in real time
As gifting season ramps up, we expect fragrance, kits, and stocking stuffers to climb quickly.
And as always:
Every product earned its place.
Every month tells us a little more about what men really want.
Ready for December.