Blu Atlas

Blu Atlas Products on a counter.
Blu Atlas Products on a counter.

Solid formulations, accessible prices. Blu Atlas is the brand for guys ready to upgrade from Target-shelf basics or step away from Kiehl's and Jack Black without paying luxury prices.

Best for: Building a complete routine without overthinking it. Face wash, moisturizer, shampoo, deodorant—the essentials done well.

Start here: Volcanic Ash Face Cleanser and Hydrating Face Moisturizer. Clean, effective, and priced to actually use daily. For hair, the Shampoo and Conditioner with saw palmetto and biotin work for most hair types, especially if you're dealing with thinning.

Why it's here: Every product does what it says without filler ingredients or inflated pricing. We heartily recommend Blu Atlas.

  • Filters
    Filter by
    Product type
    Price
    $
    $
    Availability
    Clear all
Filter by
Product type
Price
$
$
Availability
Blu Atlas

Hydrating Face Moisturizer

$10.00
Minimum price $10.00 Maximum price $20.00
Blu Atlas

Deodorant

$15.00
Regular price $15.00
Blu Atlas

Hydrating Body Wash

$10.00
Minimum price $10.00 Maximum price $20.00
Blu Atlas

Shave Cream Sold out

$20.00
Regular price $20.00
Blu Atlas

Restorative Eye Stick

$20.00
Regular price $20.00
Blu Atlas

Aftershave Sold out

$20.00
Regular price $20.00
Blu Atlas

Lightweight Mineral SPF 30

$20.00
Regular price $20.00
Blu Atlas

Nourishing Body Lotion

$20.00
Regular price $20.00
Blu Atlas

Natural Exfoliating Bar Soap Sold out

$14.00
Regular price $14.00
Blu Atlas

Brightening Eye Cream

$20.00
Regular price $20.00
Blu Atlas

Volcanic Ash Face Cleanser

$20.00
Regular price $20.00
Blu Atlas

Shampoo

$10.00
Minimum price $10.00 Maximum price $32.00
Blu Atlas

Conditioner

$10.00
Minimum price $10.00 Maximum price $32.00
Blu Atlas

Sea Salt Spray

$8.00
Regular price $8.00
Blu Atlas

Nourishing Lip Balm

$5.00
Regular price $5.00
Blu Atlas

Vitamin C Serum

$20.00
Regular price $20.00
Blu Atlas

Purifying Face Mask

$15.00
Regular price $15.00
Blu Atlas

Exfoliating Face Scrub

$20.00
Regular price $20.00
Blu Atlas

Morning Recovery Serum

$12.00
Regular price $12.00

Blu Atlas

Solid formulations, accessible prices. Blu Atlas is the brand for guys ready to upgrade from Target-shelf basics or step away from Kiehl's and Jack Black without paying luxury prices.

Best for: Building a complete routine without overthinking it. Face wash, moisturizer, shampoo, deodorant—the essentials done well.

Start here: Volcanic Ash Face Cleanser and Hydrating Face Moisturizer. Clean, effective, and priced to actually use daily. For hair, the Shampoo and Conditioner with saw palmetto and biotin work for most hair types, especially if you're dealing with thinning.

Why it's here: Every product does what it says without filler ingredients or inflated pricing. We heartily recommend Blu Atlas.

The Confidence Guarantee

We stand behind every product we curate. If it doesn’t deliver for you, send it back. No questions, no pressure. Good grooming should feel confident from the first click.

Curated under the Henkey’s Standard — built with solid ingredients, proven to perform, and chosen to help men look sharp and feel confident.