At Henkey’s, every product we carry has to meet The Henkey’s Standard: built with solid ingredients, proven to perform, and crafted to help men look sharp and feel confident. PrettyBoy checks every box... and then some.
As the first male-focused skincare line to earn the Seal of Acceptance from the National Eczema Association, PrettyBoy’s Revival Moisturizer sets a new bar for men’s skincare. It’s non-comedogenic, fragrance-free, and free from harsh irritants. It's proof that performance and sensitivity can coexist.
PrettyBoy was founded by two college friends, Kevin Niehoff and Ben Feys, who built the brand out of their own skin challenges. Kevin battled eczema. Ben fought acne. Both were tired of overpriced, overcomplicated routines that didn’t deliver.
In 2022, they launched PrettyBoy with one goal: simple, effective skincare that actually works for real men.
Their lineup stays lean — a two-step system that covers the essentials:
How It Meets The Henkey’s Standard
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Solid ingredients: Niacinamide, Hyaluronic Acid, and Shea Butter — each proven to strengthen, hydrate, and soothe.
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Proven to perform: Recognized by dermatologists and the National Eczema Association for results you can see and feel.
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Confidence built in: Formulas designed for sensitive, acne-prone, or redness-prone skin — from teenage years to grown-man maintenance.
Why It Earned Its Place at Henkey’s
PrettyBoy isn’t just clean; it’s credible. It delivers what men’s skincare should: clarity, calm, and confidence.
When a brand puts the work into both the science and the story — when it earns the trust of dermatologists and real guys — it earns its place on our shelf.
SHOP PRETTYBOY →
Why We Carry Pretty Boy
At Henkey’s, every product we carry has to meet The Henkey’s Standard: built with solid ingredients, proven to perform, and crafted to help men look sharp and feel confident. PrettyBoy checks every box... and then some.
As the first male-focused skincare line to earn the Seal of Acceptance from the National Eczema Association, PrettyBoy’s Revival Moisturizer sets a new bar for men’s skincare. It’s non-comedogenic, fragrance-free, and free from harsh irritants. It's proof that performance and sensitivity can coexist.
PrettyBoy was founded by two college friends, Kevin Niehoff and Ben Feys, who built the brand out of their own skin challenges. Kevin battled eczema. Ben fought acne. Both were tired of overpriced, overcomplicated routines that didn’t deliver.
In 2022, they launched PrettyBoy with one goal: simple, effective skincare that actually works for real men.
Their lineup stays lean — a two-step system that covers the essentials:
Fresh Start Face Cleanser: clears away sweat and oil without stripping your barrier.
Revival Moisturizer: hydrates and calms with dermatologist-approved precision.
How It Meets The Henkey’s Standard
Solid ingredients: Niacinamide, Hyaluronic Acid, and Shea Butter — each proven to strengthen, hydrate, and soothe.
Proven to perform: Recognized by dermatologists and the National Eczema Association for results you can see and feel.
Confidence built in: Formulas designed for sensitive, acne-prone, or redness-prone skin — from teenage years to grown-man maintenance.
Why It Earned Its Place at Henkey’s
PrettyBoy isn’t just clean; it’s credible. It delivers what men’s skincare should: clarity, calm, and confidence.
When a brand puts the work into both the science and the story — when it earns the trust of dermatologists and real guys — it earns its place on our shelf.
SHOP PRETTYBOY →